Not, Now Later
Say "Si Sasa, Baadaye!" to folks from Nairobi, while you send in your links to link@notnowlater.in

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How Google Analytics ruined marketing


Marketers in the high-tech world who use phrases such as “social media marketing,” “Facebook marketing” and “content marketing” do not understand..


Saved 4 days ago

This Simple Philosophical Puzzle Shows How Difficult It Is to Know Something - Facts So Romantic - Nautilus


In the 1960s, the American philosopher Edmund Gettier devised a thought experiment that has become known as a “Gettier case.”…


Saved Sunday 20th of November 2016 03:11:43 PM

A quick puzzle to tell whether you know what people are thinking


A mathematical quirk where the majority think they’re actually the minority.


Saved Wednesday 9th of November 2016 05:24:53 AM

Confessions from a Stanford Business School 20-Year Reunion


Last weekend I attended my 20-year reunion for the Stanford Graduate School of Business. It was a tremendous experience, in part because I was honored to give a 15-minute TED-style talk to my


Saved Saturday 5th of November 2016 03:27:08 AM

Color watch: deep navy blue | Apartment Therapy



Saved Tuesday 11th of October 2016 08:07:09 PM

How it feels to learn JavaScript in 2016



Saved Tuesday 4th of October 2016 02:52:09 PM

Digital Photography



Saved Saturday 3rd of September 2016 04:23:08 PM

Brazil’s Billionaire Problem


To understand global inequality, you have to understand Brazil's inequality.


Saved Tuesday 2nd of August 2016 07:29:44 PM

11 photos of Seattle in the totally tubular 1980s


Seattle is looking rad in these choice 1980s photos.


Saved Wednesday 27th of July 2016 05:13:27 AM

The state of consumer fintech


Marc Andreessen said “We can reinvent the entire thing” when referring to finance. How has technology gone about doing so?


Saved Thursday 21st of July 2016 05:24:20 PM

Want to build a just society? John Rawls said to start by ignoring your identity | Aeon Videos


What would it take to build a more just society? In contemporary debates about justice, identity is frequently front and centre, but the 20th-century American philosopher John Rawls thought that looking past identity was the key to more equality. In his 1971 book A Theory of Justice, Rawls argued that if we could build a society from behind a ‘veil of ignorance’ that kept us from knowing anything about our identity, we would make choices for the greater good, providing justice for all.


Saved Wednesday 22nd of June 2016 03:48:55 AM

Google's Bold Move To Reinvent Every Device On The Planet


New CEO Sundar Pichai is a brainy product guy who aims to reinvent the world's second-most-valuable company--and pretty much every digital experience--with a heavy dose of artificial intelligence.


Saved Saturday 18th of June 2016 02:06:51 PM

The Ultimate Guide To Your 20s, 30s, 40s, And 50s


The Twenties


Saved Thursday 19th of May 2016 07:24:54 PM

Elon Musk’s Companies Are Interdependent in Ways the U.S. Rarely Sees. Is That Dangerous or Brilliant?


Tesla Motors is churning through the news cycle again—this week, it reported its quarterly results  and plans to massively ramp up production to meet t ...


Saved Friday 6th of May 2016 08:52:35 PM

Why Bill Gates’ Math Error About Climate Change Matters


Gates has positioned himself as a major player on energy, which means his confused pronouncements could have serious consequences in the public debate.


Saved Tuesday 3rd of May 2016 05:58:13 AM

Fixing the American Commute


We blame cars for transportation woes. Can new technology turn them into saviors?


Saved Thursday 28th of April 2016 05:19:13 PM

Who Was Ramanujan? — Backchannel



Saved Thursday 28th of April 2016 05:00:32 PM

Getting consumer buy-in for sustainability


Futerra Co-Founder Solitaire Townsend addresses the role of storytelling in making customers care about sustainability, and what you need to do if they're not buying what you're selling in Ph


Saved Wednesday 27th of April 2016 05:44:41 PM

At Tampa Bay farm-to-table restaurants, you’re being fed fiction


If you eat food, you are being lied to every day.


Saved Thursday 14th of April 2016 08:47:07 PM

“Bot” is a hilariously over-simplified buzzword. Let’s fix that.


The bots are coming. And they will be everywhere, like Facebook Messenger where they’ll be deployed to 900mm+ users. Som…


Saved Thursday 14th of April 2016 02:11:17 AM

Master your Mac with these tricks and shortcuts you didn't know you needed


There are a bunch of tricks and shortcuts that make your computer better and easier; many of them you may not even know about.


Saved Monday 28th of March 2016 12:30:01 AM

Jeff Bezos pulls back the curtain on his plans for space


Tourism, heavy industry are likely ‘when millions of people are living and working in space.’


Saved Wednesday 9th of March 2016 07:09:01 PM

Log In - The New York Times



Saved Monday 7th of March 2016 06:46:38 PM

Hong Kong’s real-life fight club


White-collar boxing has given bankers and brokers a new way to de-stress, lose weight and win


Saved Friday 25th of November 2016 11:24:11 AM

Space Station Fisheye Fly-Through 4K (Ultra HD) - YouTube



Saved Friday 18th of November 2016 09:24:05 PM

How Rocket Internet got entangled in its own web


As Rocket Internet pushed its hired-gun entrepreneurs to achieve fast revenue growth in India, it ignored the basics of building companies


Saved Monday 7th of November 2016 11:00:09 PM

Paintings | One Kings Lane



Saved Tuesday 11th of October 2016 07:58:58 PM

Payments 4G (aka UPI) The Best is Yet to Come!


Last week, India country witnessed the launch of two generational shifts. The one that has everyone excited is Jio, a pure, data-only, high-speed mobile network. The other that is likely to have equal


Saved Friday 9th of September 2016 09:03:36 PM

What CEOs are reading


Leaders of some of the world’s biggest organizations reveal which books will keep them occupied in the coming months.


Saved Thursday 4th of August 2016 08:09:29 PM

Before the change: When austerity, simplicity ruled everyday middle class life


Prior to the 1991 reforms, India was so different, it was another country. Mukul Kesavan looks back to a time when austerity and simplicity ruled everyday middle class life


Saved Monday 25th of July 2016 05:47:22 AM

Dollar Shave Club and The Disruption of Everything


Dollar Shave Club is a textbook example of how the new Internet economy will destroy value in incumbent industries.


Saved Thursday 21st of July 2016 12:19:50 PM

Aadhaar: A quiet disruption


Having registered one billion Indians, the team behind Aadhaar is now creating a digital infrastructure—the India Stack—that promises to disrupt financial services, make service delivery dramatically cheaper and efficient and boost the startup ecosystem


Saved Sunday 26th of June 2016 03:11:27 PM

The Geek Behind Google's Map Quest


Ed Parsons helps shape how Google sees the worldliterally.


Saved Monday 20th of June 2016 06:18:34 AM

Finding Ramanujan - Science Friday


Within less than a decade, an impoverished Indian clerk upended mathematics with strange and beautiful equations.


Saved Monday 23rd of May 2016 04:43:02 AM

Artists Claim YouTube Pays Them Less Than Spotify. Are They Right?


The video behemoth argues that it shouldn't have to pay as much as other streaming services.


Saved Monday 9th of May 2016 11:04:02 PM

How to Tell When Statistics Are Bullshit | VICE | United States


We asked Tim Harford, host of statistics podcast More Or Less, how we can find out when newspapers and politicians are being liberal with the truth.


Saved Thursday 28th of April 2016 05:19:38 PM

Why I’m Joining Uber’s Board


Joining the Uber board, which CEO Travis Kalanick announced this morning, represents for me an opportunity to have an im…


Saved Thursday 28th of April 2016 05:08:50 PM

Who Was Ramanujan? — Backchannel



Saved Thursday 28th of April 2016 05:00:32 PM

The Infinite Hotel Paradox | Mental Floss



Saved Sunday 17th of April 2016 04:33:02 PM

We don’t know how to build conversational software yet — Lastmile Conversations


Despite the hype, there is a lot of work to be done before we can build conversational software. For now, it’s an ugly m…


Saved Thursday 14th of April 2016 02:11:33 AM

After this week, the world will know if Elon Musk called the electric-car future correctly


He needs the $35,000 Tesla Model 3 to be a blockbuster.


Saved Friday 1st of April 2016 05:07:03 PM

Using the Internet to learn Spanish- A Guide : Spanish



Saved Wednesday 23rd of March 2016 09:23:44 PM

The Epic Story of Dropbox’s Exodus From the Amazon Cloud Empire


Half-a-billion people stored files on Dropbox. Well, sort of. Really, the files were in Amazon’s cloud. Until Dropbox built its own. And threw the switch.


Saved Tuesday 15th of March 2016 11:21:33 PM

Log In - The New York Times



Saved Monday 7th of March 2016 06:46:38 PM

A Whole Field of Psychology Research May Be Bunk. Scientists Should Be Terrified.


Nearly 20 years ago, psychologists Roy Baumeister and Dianne Tice, a married couple at Case Western Reserve University, devised a foundational experime ...


Saved Monday 7th of March 2016 05:57:30 PM
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